Like many business owners, you may be thinking, “Marketing – what’s that?”
Does the thought of finding new ways in which to promote yourself and your business fill you with dread? Where do you find the time? Where’s the next new idea coming from?
When looking at your top line growth and strategies to increase revenue, at some stage you will want to attract new clients. Pro-activity is essential to improve your chances of success.
The following tips will help you take the fear out of promoting your business and move closer towards improvements in top line growth.
Appreciate and value yourself
Firstly, realise that you are one of the greatest things to come along since the invention of the telephone or even those chocolate covered peanuts. Allow yourself to boldly market yourself and your business without any fear of failure or criticism. Become grounded in what makes you great, unique and special.
Know exactly what your USP is
What exactly do you and your business have to offer, and to whom? Becoming really clear in these details will release your confidence to continue with your marketing strategies and communications.
Learn about marketing from people who know
The most effective way in overcoming any fear is to remove any confusion or misconceptions surrounding marketing. The more you learn about marketing, the less fearful and the more confident you will become. Get out there and go for it.
Whether you are an introvert or an extrovert, marketing can be fun. You’ll network and meet a lot of great people and have new experiences. You’ll learn more from every interaction you have. Enjoy this process; fear will be the last thing on your mind.
Leverage, leverage then leverage some more
Do what you do best 100% of the time and surround yourself with people who can do all the things you can’t do or don’t want to do. Doing everything yourself may feel like you’re being busy, but don’t be a busy fool. Don’t do everything yourself if it’s not really your area of expertise. Leverage is key here. Get some help and free up your time to do what you do best.
Let your Innovation and creativity flow
Make sure you’re being unique and add a creative twist to your marketing. For instance, if you love to write – then write an e-book or article that you can use to promote your skill or business to potential customers.
Don’t give up
You’ve written a marketing plan, begun to implement it, but you haven’t seen any return on investment yet. Don’t worry, be persistent and put continued effort into your marketing strategies. With persistence, the results will happen.
Don’t put all your eggs in one basket
There are so many different ways to market yourself and your business. Don’t limit yourself to just one route to market. Spread your marketing efforts through many different mediums, including, but not exclusive to – business promotions/publications, direct mail, the media (including radio, newspaper, television, and magazine articles), networking events, personal interactions, and of course, social media.
Know that not everyone is interested in what you are doing
By accepting this, you will get over your fear of rejection and become more confident in taking quality action towards marketing your business.
Create your marketing plan
Great results do not happen by accident. You may stumble upon business from time to time but the best results come from careful planning. Success will happen if you create a well thought-out, documented, marketing plan. Remember to leverage when needed and work with a marketing coach or consultant to design and follow that all important plan.
Embrace marketing and most importantly, have fun!